Mary L. Will
On September 17, 2013, the United States Department of Labor announced a final rule which will extend the Fair Labor Standards Act’s minimum wage and overtime provisions to home health care workers. Some two million home health aides, personal care aides and certified nursing assistants will become covered by the FLSA’s wage and overtime provisions. Individuals who are employed directly by the person receiving services and who are primarily engaged in fellowship and protection activities will remain exempt from the FLSA.
“Many American families rely on the vital services provided by direct care workers,” said Secretary of Labor Thomas E. Perez. “Because of their hard work, countless Americans are able to live independently, go to work and participate more fully in their communities. Today we are taking an important step toward guaranteeing that these professionals receive the wage protections they deserve while protecting the right of individuals to live at home.” For the full announcement, visit the news section on the Department of Labor website.
Laura Fortman, the principal deputy administrator of the Wage and Hour Division, said that “the final rule provides increased flexibility, and gives programs sufficient time to make any needed adjustments. Together these changes will allow the rule to better meet consumers’ needs while better protecting direct care workers.” Id.
The new rule will be effective January 1, 2015. For more details on the new rule, visit the home care section on the Department of Labor website.
F.C. Dadson is a single-source provider of custom brand environments, kiosks, and retail merchandising units. The company offers design, construction management, fixtures, fulfillment, and installation services. We are a premier and trusted vendor for franchises in the healthcare industry. F.C. Dadson helps franchises save money, maintain their brand, and get their locations open and running faster with our turnkey build-out program. We are well versed in franchising and understand the unique relationship between franchisors and franchisees. Our expertise provides you with an effective build-out that ensures consistency and brand integrity. Our fast track development program combines personalized, hands-on service with in-house design and manufacturing capabilities to get your locations open and running faster, while always keeping an eye on value for you. Finally, when we say “turnkey” we mean it. Beginning with design and space planning; moving into engineering, manufacturing, equipment fulfillment, and construction management; and finishing with logistics and nationwide installation, our experienced project management team gets you through the process as efficiently and cost-effectively as possible. Our program is designed to use as a whole or just what is needed. With over 35 years in the business, let us show you what our experience can do for you. For more information, call Larry Myer, VP of Business Development at 1-800-728-0338 x110 or visit us at www.fcdadson.com.
Click here to register.
DENVER (April 23, 2013) – Pediatrician and CHILD NUTRITION/WEIGHT LOSS EXPERT, Joanna Dolgoff, M.D., will be a keynote speaker at the 3rd Annual Franchising and Health Care Conference, Oct. 2-3, 2013, in Chicago. Dr. Dolgoff will discuss methods for medically-based businesses to employ the media as a marketing asset for business growth.
Dr. Dolgoff is the official Pediatrician and Child Obesity Specialist for NBC’s current season of “The Biggest Loser.” She is a spokesperson for the American Academy of Pediatrics, and author/creator of the childhood obesity program, Red Light, Green Light, Eat Right, which has been featured on most major news outlets, including CNN, The Dr. Oz Show, and The New York Times, Good Morning America, The Today Show, The Early Show, Fox and Friends and many more.
“My passion is keeping children healthy and I believe we have to continually create new ways to effectively reach children,” Dolgoff stated. “As medical professionals, we need to develop new business models to reach more people more effectively. This conference is about exploring those business models and expanding access to healthcare. I am thrilled to be a part of it.”
The 2013 Franchising and Health Care Conference is titled “The Great Debate: Discovering Differences and Aligning Best Practices in the Business of Medicine”. The conference is hosted by Faegre Baker Daniels (faegrebd.com), Management 2000 (mgmt2000.com) and Weise Communications, Inc., (weiseideas.com).
With the future of health care evolving, consumer behavior and attitudes must be examined. Weise Communications Co-founder and President Tracy Weise offers her top five suggestions for health care advertising and consumer engagement for 2013.
- Create Medical Communities through Social Media
Hospitals and health care systems can optimize outreach to educate consumers by moving beyond corporate websites and creating a strong social media presence via social media sites, blogs, referrals and webinars.
- Increase Engagement with Mobile Media
As more consumers utilize their smart phones and tablets for Web browsing, medical apps will allow consumers to order medication, set appointments, learn about health initiatives and obtain the contact information of health care institutions.
- Take a Broad Approach to Community Wellness
Online and offline advertising communication messages featuring, “well care” not just “sick care” will motivate consumers to take control of their own health in order to decrease hospital readmissions.
- Be Keenly Aware of the Competition
In order to prevent patients from traveling far and wide seeking optimal doctors and ideal medical costs, health care advertising can lesson competition for the health care consumer by creating specific and consistent messages to target audiences.
- Show Sensitivity for Consumer Anxiety Through Proactive, Targeted Communications
Health care institutions can ease consumer fears of the changing health marketplace by emphasizing positive messages about health care changes, providing dedication to community health, and advocating for the most profitable health care institutional services.
To read the entire article, originally posted in the February issue of The Review, click here.
Proposals for presentations are now being accepted for the 2013 Franchising in Health Care Conference, to be held October 2-3 in Chicago, Illinois. This year’s theme is The Great Debate: Discovering Differences, Aligning Best Practices. Conference organizers welcome presentations that explore best practices that can be implemented across franchises, corporate-owned multi-units and managed health care systems. Senior health care leaders in franchising, multi-unit health care companies, and organizations providing management services to health care providers, as well as experts in the field supporting multi-unit health care organization (including, but not limited to, technology providers, marketing support, legal, consulting, construction, supply chain, product manufacturers and distributors) are invited to submit presentation proposals.
Presentation criteria and submission guidelines can be found here.
Submission deadline: March 25, 2013
Faegre Baker Daniels, Management 2000 and Weise Communications are pleased to host the 2013 Franchising in Health Care Conference, October 2-3, 2013, in Chicago, Illinois.
The theme for this year’s conference is The Great Debate: Discovering Differences, Aligning Best Practices. We will evaluate the differences and similarities between three distinct business models: franchising/licensing, corporate owned multi-units and managed health care systems. Throughout the conference we will determine how best practices can be implemented across the three business structures.
We invite you to browse this website for information about the conference, including speaker biographies, breakout sessions, registration information and more. We will continue to post industry and event related information on this blog, so check back often or subscribe to our RSS feed.
Franchise Times asked Kevin Hein to weigh on the future of health care franchises in 2013 in their series on 20 notable people, trends, companies and issues that will be making headlines in 2013 in the franchise market. Hein notes that franchising in the healthcare industry is expected to be brisk, but regulations in this specific industry can make things complicated for aspiring franchisors. “There’s a lot of growing pains in the area just because it’s so heavily regulated and it isn’t quite as easy as it is to franchise a hamburger or a dry cleaning concept,” he explained.
Regarding Obamacare, he expects brand-building opportunities in the health care sector, “You’ll find people shop for medical care for the long term like they shop for everything else: They’ll find a brand they trust and stay with it. And what’s good about franchising is it’s really good at building a brand.”
Scott D. Hillstrom, J.D., is co-founder and Chairman of The HealthStore Foundation®. In his keynote presentation at our Franchising in Health Care Conference this month he will discuss the recent New York Times article “New Style of Health Care Emerges to Fill Hospital’s Void” and how the demise of St. Vincent’s Hospital is a perfect real time story that shows the healthcare industry is heading toward large scale retail franchising.